Punch Power Events

MTB > Urge Cabo Verde

For the third consecutive year, Fabien Barel & the Urge Event Team go further and launch Urge Cabo Verde! The sport plate will consist of 13 pro-riders among the world's most iconic and 2 amateurs and selected guests. The framework and the show promises to be spectacular.

This year the race will take place on the archipelago of Cape Verde off the African coast. Urge Cabo Verde will be held from January 28 to February 7, 2011, and will continue its humanitarian actions in the same axis as that initiated in Nepal in 2010: childhood and education.

This year, Punch Power joins the Urge Event Cabo Verde and supports the humanitarian efforts that will be deployed there on the sidelines of the race bike.

Excerpts from the interview with Pierre Grimault, CEO Power Punch :

Urge Cabo Verde : To combine high performance sports and respect of the nature, is that your principal development goal?

• Nature is the base of our products as the ingredients come from it, we also try to use organic ingredients as much as possible. Our products are for sportsmen but the “sportsmen example” value is important. Our support for a clean sport and against doping finds another dimension with the respect of nature. Punch Power is involved into a sustainable development and eco-conception of its products. For instance, we developed six months ago the first biodegradable water bottle to minimize the impact if you lose it accidently.

Urge Cabo Verde : On many aspects, Punch Power seems to share the same values as Urge Event, is it the reason why you’ve decided to support these events?

• Exactly, we quickly felt that we share the same spirit and to support this event that combine sports, nature and charity suits us well.

Urge Cabo Verde : Is it the beginning of a nice sports and human adventure?

• Previous events showed a good mix and we start this adventure with lots of enthusiasm and admiration for these sportsmen who built the success of the event.

Urge Cabo Verde :  Talking about it, Sabrina Jonnier will wear your colors and carry your values on this Urge Cabo Verde. More than the world champion, is there any other reason why you want to work with her?

• We really liked her spontaneity, her simplicity and her dynamism. She’s also very demanding about nutrition and has a real “organic” sensibility, she won’t eat anything! She identifies herself in our products and we’re really proud to associate Punch Power with her name.

Urge Cabo Verde : Concretely, you’ve accepted with enthusiasm the constraints that Urge Event imposes to all its partners, for instance to participate and support the organizers on the logistics side as well as to donate directly to the selected charities. In your opinion, is it a good way to communicate? In a more sustainable and useful way than the other?

• If I can say that, if we want to communicate, we’d rather do it in a useful way! More than the sports adventure, the humanitarian projects, especially towards child nutrition, affect us. To participate is not a constraint, it’s a chance.

Read all interview on the official Urge Cabo Verde website.